PAX or Penny Arcade Expo is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2012 selling out of tickets in a matter of days. Expanding to a second show in Boston in 2010, it is now the largest & second largest gaming show in the U.S.
At PAX Prime in Seattle in August 2012 it was revealed that PAX would be expanding internationally for the first time to Australia.
Working directly with the Penny Arcade team, I handle all the communications for PAX Australia, which includes all social media management and strategy, press releases, and media management. I also work closely with our counterparts in the U.S. to source local content for the show, and work with the local community to get involved to ensure there is an Australian flavour.